PlayersTV, an entertainment company co-owned by over 70 former professional athletes—including Kyrie Irving, Chris Paul, and Travis Kelce—has made a significant milestone in the evolution of sports media.
The company has announced a landmark distribution deal with DIRECTV. PlayersTV, the only media network and content provider owned by athletes exclusively dedicated to sports, lifestyle, and entertainment, is poised to expand its reach to millions of new viewers.
Thanks to this agreement, PlayersTV has become the go-to destination for sports enthusiasts seeking a deeper, more personal connection with their favorite athletes through unprecedented access to premium athlete-lifestyle content.
Through this collaboration, PlayersTV will offer its 24/7 channel full of high-quality athlete lifestyle and culture content, including reality shows, comedy, cooking, business, documentaries, and both scripted and unscripted series.
To all DIRECTV customers through the Internet and DIRECTV Stream. The DIRECTV app is available for millions of DIRECTV satellite customers who want to access the channel. The diverse and engaging content that only PlayersTV can offer will be experienced by millions more viewers thanks to this relationship.
Movement Beyond Media
PlayersTV is a movement that goes beyond just a network. The roster of elite athlete-owners and industry-leading partnerships is setting new standards in sports and the media.
PlayersTV is committed to providing unmatched value to both sports fans and advertisers, as its influence continues to grow. Solidifying its reputation as a one-of-a-kind dominant force in the sports media world, it is a network created by athletes and designed for fans.
Linda Burakoff, DIRECTV’s Senior Vice President of Content and Programming, expressed enthusiasm about the new partnership: “By making PlayersTV available to DIRECTV’s streaming and satellite customers, we’re able to continue developing a second-to-none lineup of streaming channels that allows our customers to choose from a wider variety of genres and explore their most avid interests in greater depth.”
Redefining Athlete-Driven Entertainment
PlayersTV is leading the way in athlete-driven entertainment, giving fans an exclusive look at the lives of their favorite sports stars. The network provides a wide range of premium content, including reality shows, comedies, documentaries, and both scripted and unscripted series, that deliver compelling stories that connect on a personal level.
The new distribution agreement with DIRECTV has a huge impact, but it’s only one part of the puzzle. In addition to DIRECTV, the 24/7 channel is accessible on major platforms like Amazon Prime Video, YouTube TV, Vizio, and FireTV. PlayersTV can reach a vast and engaged audience through this broad accessibility, which is redefining the way athletes’ lifestyles and cultures are experienced.
Voices of Excitement
Deron Guidrey, the Co-Founder of PlayersTV, expressed his enthusiasm for the partnership,“I’m beyond excited about our innovative alliance with DIRECTV. This is a game-changing moment for us as we expand our platform’s reach, allowing more fans to engage with the authentic content and stories of the athletes they admire. Our mission has always been to bring the voices of athletes directly to fans, and this partnership enables us to do that on a much larger scale. Together with DIRECTV, we’re pushing the boundaries of sports media, creating new opportunities for brands to connect with their audiences in a meaningful way.”
Colin Castellaw, another Co-Founder of PlayersTV, expressed the same sentiments. “We are thrilled to announce this distribution agreement with DIRECTV, a premier brand in the entertainment industry. This collaboration allows us to expand our extensive network and bring our unique, athlete-driven content to an even broader audience.”
How to Tune In
PlayersTV fans can tune in on Channel 4190 on DIRECTV and DIRECTV Stream. Join the growing community that enjoys sports and entertainment like never before.
